{"title":"Hot \u0026 Popular","description":"\u003cp\u003eThe styles retailers are asking for right now: multistylers, blowout brushes, high-speed dryers, cool-air styling, beach waves, and keratin and hyaluronic hair care.\u003c\/p\u003e","products":[{"product_id":"be-professional-vapor-1-25-flat-iron","title":"1.25\" Repairing Argan Oil Vapor Iron with Thermolon Technology","description":"\u003cp\u003eThis Be.Professional 1.25-inch vapor iron uses Thermolon-coated plates and an argan oil tank. The plates release argan oil as vapor as you straighten. The Eco-Innovative plates resist the residue that builds up on steam irons and wipe clean in one pass.\u003c\/p\u003e\n\u003cp\u003eThermolon gives steady, even heat across the plates. Be.Conscious digital control lets you set the temperature for safe, even heating.\u003c\/p\u003e\n\u003ch3\u003eFeatures \u0026amp; Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eThermolon plates\u003c\/li\u003e\n\u003cli\u003e2 steam settings\u003c\/li\u003e\n\u003cli\u003e11-foot heat-resistant 360° swivel cord\u003c\/li\u003e\n\u003cli\u003eEven heat distribution\u003c\/li\u003e\n\u003cli\u003e6 heat settings\u003c\/li\u003e\n\u003cli\u003eHanging hook\u003c\/li\u003e\n\u003cli\u003eHeat protectant glove, cleaning towel, and argan oil included\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eSpecifications\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eVoltage: 110-240V, 50\/60Hz (dual voltage)\u003c\/li\u003e\n\u003cli\u003eTemperature: 300-450°F\u003c\/li\u003e\n\u003cli\u003ePower: 60W (USA)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat's Included\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e1 vapor iron\u003c\/li\u003e\n\u003cli\u003e1 heat protectant glove\u003c\/li\u003e\n\u003cli\u003e1 cleaning towel\u003c\/li\u003e\n\u003cli\u003eArgan oil\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003ePlug the iron into a suitable outlet and switch it to the ON position. The red power light shows the iron is heating up.\u003c\/li\u003e\n\u003cli\u003eUse the temperature control buttons (-\/+) to select your temperature. A green light flashes while the iron heats. When it settles, you are ready to style.\u003c\/li\u003e\n\u003cli\u003eAllow the iron to heat up for 30 to 60 seconds.\u003c\/li\u003e\n\u003cli\u003eBrush the hair and separate it into sections about 2 inches wide. Place a section between the plates as close to the scalp as possible without touching it. Do not touch the scalp with the plates. Hold the plates closed firmly and slide the iron down and off the section. Do not hold hair between the plates for more than 2 to 5 seconds, depending on hair thickness.\u003c\/li\u003e\n\u003cli\u003eRepeat with the remaining sections.\u003c\/li\u003e\n\u003cli\u003eTurn the switch to the OFF position.\u003c\/li\u003e\n\u003cli\u003eUnplug the cord and allow the iron to cool completely before storing.\u003c\/li\u003e\n\u003c\/ol\u003e\n\u003ch3\u003eArgan Infusion Tank-Fill Instructions\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eUse this iron with the included Argan Infusion vapor formula. It can also be used without it.\u003c\/li\u003e\n\u003cli\u003eBefore plugging in, remove the tank from the iron. Slide the tank-lock switch toward the UNLOCK symbol to loosen and remove the tank.\u003c\/li\u003e\n\u003cli\u003eTurn the tank over and peel back the rubber cap at the bottom to open it.\u003c\/li\u003e\n\u003cli\u003eInsert the pointed Argan Infusion cap into the tank opening and squeeze the liquid in slowly.\u003c\/li\u003e\n\u003cli\u003eAfter filling, reseal the rubber cap on the bottom.\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"Be.Professional","offers":[{"title":"Black","offer_id":67617389740346,"sku":"BEP-STM-PB","price":35.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1022\/9792\/7994\/files\/be-professional-black-1-25-repairing-argan-oil-vapor-iron-with-thermolon-technology-39119914565869.jpg?v=1790964795"},{"product_id":"secret-straight-bond-nourishing-mask-250g","title":"Secret Straight Bond Nourishing Mask | 250g","description":"\u003cp\u003eThis Cortex Professional 250g hair mask is a conditioner that maintains the effect of progressive straightening treatments while it hydrates. It leaves hair shiny, silky and smooth.\u003c\/p\u003e\n\u003ch3\u003eFeatures \u0026amp; Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eMaintains the progressive straightening effect\u003c\/li\u003e\n\u003cli\u003eIntense hydration\u003c\/li\u003e\n\u003cli\u003eLeaves hair shiny, silky and smooth\u003c\/li\u003e\n\u003cli\u003eSize: 250g\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eHow to Use\u003c\/h3\u003e\n\u003col\u003e\n\u003cli\u003eWash hair with the Smooth Shampoo.\u003c\/li\u003e\n\u003cli\u003ePat hair dry with a towel.\u003c\/li\u003e\n\u003cli\u003eApply the mask strand by strand and leave for 10 minutes.\u003c\/li\u003e\n\u003cli\u003eRinse and finish as desired.\u003c\/li\u003e\n\u003c\/ol\u003e","brand":"Cortex Professional","offers":[{"title":"Default Title","offer_id":67617453769018,"sku":"CTP-SS-MASK-250G","price":3.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1022\/9792\/7994\/files\/cortexpro-secret-straight-bond-nourishing-mask-250g-23224174084279.png?v=1790965622"},{"product_id":"cortex-beauty-bare-bliss-argan-oil-serum","title":"Bare Bliss | Repair \u0026 Shine Argan Oil Serum | 1.7 oz","description":"\u003cp\u003eThis 1.7 oz serum is a blend enhanced with pure argan oil. It helps hair hold moisture, repairs split ends, and helps prevent new ones. Use it for frizz control and a long-lasting shine.\u003c\/p\u003e\n\u003ch3\u003eFeatures \u0026amp; Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eEnhanced with pure argan oil\u003c\/li\u003e\n\u003cli\u003eHelps hair retain moisture\u003c\/li\u003e\n\u003cli\u003eRepairs and helps prevent split ends\u003c\/li\u003e\n\u003cli\u003eControls frizz\u003c\/li\u003e\n\u003cli\u003eLeaves a long-lasting, luminous shine\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Cortex Beauty","offers":[{"title":"Default Title","offer_id":67617472807226,"sku":"CB-ARGOIL-1.7OZ","price":2.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1022\/9792\/7994\/files\/cortex-beauty-bare-bliss-repair-shine-argan-oil-serum-1-7-oz-1227419353.jpg?v=1790966218"},{"product_id":"cortexpro-thermal-heat-activated-round-brush-bristles-heat-to-140f-and-change-color-when-exposed-to-heat","title":"Thermal Color Changing Heat Activated Round Brush","description":"\u003cp\u003eThe Cortex Professional ProBrush is a heat-activated round brush for salon-quality blowouts. It smooths and straightens all hair lengths and types. The bristles change color from brown to red as the brush heats, peaking at 140°F, so you can see when it is ready to style.\u003c\/p\u003e\n\u003ch3\u003eFeatures \u0026amp; Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eBristles change color from brown to red when exposed to heat\u003c\/li\u003e\n\u003cli\u003eColor change peaks at 140°F\u003c\/li\u003e\n\u003cli\u003eIonized nylon bristles make hair easier to detangle\u003c\/li\u003e\n\u003cli\u003eTourmaline ceramic coated barrel distributes heat evenly\u003c\/li\u003e\n\u003cli\u003eFaster, more efficient drying\u003c\/li\u003e\n\u003cli\u003eWorks on all hair lengths and types\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Cortex Professional","offers":[{"title":"1\"","offer_id":67617477263674,"sku":"CTP-BRU225C-WD","price":5.5,"currency_code":"USD","in_stock":true},{"title":"1.25\"","offer_id":67617477296442,"sku":"CTP-BRU232C-WD","price":5.5,"currency_code":"USD","in_stock":true},{"title":"1.75\"","offer_id":67617477329210,"sku":"CTP-BRU243C-WD","price":6.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1022\/9792\/7994\/files\/cortexpro-thermal-heat-activated-round-brush-bristles-heat-to-140f-and-change-color-when-exposed-to-heat-30767211741367.png?v=1790966309"},{"product_id":"henry-bright-5-mode-electric-toothbrush","title":"5 Mode USB Electric Toothbrush","description":"\u003cp\u003eThis Henry Bright sonic electric toothbrush runs a 2-minute brushing cycle with a pause every 30 seconds to signal when to move to the next area of the mouth. It charges by USB and ships with a travel case and two brush heads.\u003c\/p\u003e\n\u003ch3\u003eFeatures \u0026amp; Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e2-minute brushing timer with a 30-second interval pause\u003c\/li\u003e\n\u003cli\u003e5 power modes\u003c\/li\u003e\n\u003cli\u003eClean mode for everyday cleaning\u003c\/li\u003e\n\u003cli\u003eWhite mode removes surface stains\u003c\/li\u003e\n\u003cli\u003ePolish mode smooths the surface of the teeth\u003c\/li\u003e\n\u003cli\u003eGum Care mode massages the gums for better circulation\u003c\/li\u003e\n\u003cli\u003eSensitive mode vibrates at a low frequency for sensitive teeth and gums\u003c\/li\u003e\n\u003cli\u003eUSB charging\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat's Included\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e1 toothbrush handle\u003c\/li\u003e\n\u003cli\u003e1 travel case\u003c\/li\u003e\n\u003cli\u003e1 USB charger\u003c\/li\u003e\n\u003cli\u003e2 brush heads: Daily Clean and Ortho Clean\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Henry Bright","offers":[{"title":"Default Title","offer_id":67617478934842,"sku":"HBRT-THTB-WHT","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1022\/9792\/7994\/files\/henrybright-henry-bright-5-mode-usb-electric-toothbrush-32474517799149.png?v=1790966329"},{"product_id":"the-prodryer-with-anti-frizz-technology","title":"The ProDryer with Anti-Frizz Technology with Traveling Case","description":"\u003cp\u003eThe ProDryer uses eco-friendly engineering and double the drying power to dry hair fast while keeping it silky, smooth and shiny. A brushless DC motor blocks the emission of harmful materials during drying and extends the life of the dryer.\u003c\/p\u003e\n\u003ch3\u003eFeatures \u0026amp; Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eDouble the drying power\u003c\/li\u003e\n\u003cli\u003eDries quickly while preserving silkiness, smoothness and shine\u003c\/li\u003e\n\u003cli\u003eBrushless DC motor\u003c\/li\u003e\n\u003cli\u003eBlocks the emission of harmful materials during blow drying\u003c\/li\u003e\n\u003cli\u003eLonger motor life\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat's Included\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e1 ProDryer\u003c\/li\u003e\n\u003cli\u003e1 travel case\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Cortex Professional","offers":[{"title":"Default Title","offer_id":67617480048954,"sku":"CTP-DRBKSIL","price":99.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1022\/9792\/7994\/files\/cortexpro-the-prodryer-with-anti-frizz-technology-with-traveling-case-37000383889645.jpg?v=1790966402"},{"product_id":"1-three-barrel-digital-foldable-waver","title":"Digital Wave Maker | 1\" Foldable Three Barrel Waver","description":"\u003cp\u003eThis three-barrel waver folds down small enough for a weekend bag or a gym locker without giving up any barrels. Three ceramic-coated 1-inch barrels spread heat quickly and evenly, so waves form in seconds on any hair type.\u003c\/p\u003e\n\u003cp\u003eDigital controls set an exact temperature instead of a low, medium, or high guess.\u003c\/p\u003e\n\u003ch3\u003eFeatures \u0026amp; Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eThree ceramic-coated 1-inch barrels shape a full wave in a single press\u003c\/li\u003e\n\u003cli\u003eFoldable design collapses for storage and packs flat for travel\u003c\/li\u003e\n\u003cli\u003eDigital temperature control so you use only the heat the hair needs\u003c\/li\u003e\n\u003cli\u003eRapid, even heat keeps every wave consistent from root to end\u003c\/li\u003e\n\u003cli\u003eCeramic surface helps seal in moisture and tame static for a glossier finish\u003c\/li\u003e\n\u003cli\u003eWorks on any hair type\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eSpecifications\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eBarrel size: 1 inch, three barrels\u003c\/li\u003e\n\u003cli\u003eControls: digital temperature setting\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Cortex Beauty","offers":[{"title":"Rose gold","offer_id":67617507901754,"sku":"CB-3WVE-FD-RGRG","price":16.5,"currency_code":"USD","in_stock":true},{"title":"Purple","offer_id":67617507934522,"sku":"CB-3WVE-FD-PURPUR","price":16.5,"currency_code":"USD","in_stock":true},{"title":"Pink Valentine","offer_id":67617507967290,"sku":"CB-3WVE-FD-PNKV","price":16.5,"currency_code":"USD","in_stock":false},{"title":"Black Rosegold","offer_id":67617508000058,"sku":"CB-3WVE-FD-BLKRG","price":16.5,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1022\/9792\/7994\/files\/cortex-beauty-digital-wave-maker-1-foldable-three-barrel-waver-1231318150.jpg?v=1790967324"},{"product_id":"air-styler-4-in-1-hot-air-styler-brush","title":"Air Styler | 4-In-1 Hot Air Styler Brush","description":"\u003cp\u003eThis hot air styler puts four heads on one handle, so you can dry, wave, smooth, and add volume without switching tools. A push-button release changes heads in seconds.\u003c\/p\u003e\n\u003cp\u003eA heat setting for every hair type keeps fine hair protected and thick hair covered. The cool-air function sets the style so it holds through the day.\u003c\/p\u003e\n\u003ch3\u003eFeatures \u0026amp; Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eFour interchangeable heads: dryer, curler, smoother, and volumizer\u003c\/li\u003e\n\u003cli\u003ePush-button release swaps heads in seconds\u003c\/li\u003e\n\u003cli\u003eVolumizer brush lifts at the root, where hair tends to fall flat first\u003c\/li\u003e\n\u003cli\u003eSmoothing brush closes the cuticle for shine with no separate flat iron\u003c\/li\u003e\n\u003cli\u003eHeat setting for every hair type, from fine to thick\u003c\/li\u003e\n\u003cli\u003eCool-air function sets the style so it holds\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eWhat's Included\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e1 handle\u003c\/li\u003e\n\u003cli\u003e1 dryer head\u003c\/li\u003e\n\u003cli\u003e1 curler head\u003c\/li\u003e\n\u003cli\u003e1 smoothing brush head\u003c\/li\u003e\n\u003cli\u003e1 volumizer brush head\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Cortex Beauty","offers":[{"title":"PNKR-TC","offer_id":67617508917562,"sku":"CB-AIRSTY-4IN1-BLKPNK","price":22.0,"currency_code":"USD","in_stock":true},{"title":"Blush Pink","offer_id":67617508950330,"sku":"CB-AIRSTY-4IN1-BPP","price":22.0,"currency_code":"USD","in_stock":true},{"title":"Dark Gray","offer_id":67617508983098,"sku":"CB-AIRSTY-4IN1-GRY","price":22.0,"currency_code":"USD","in_stock":true},{"title":"Lavender","offer_id":67617509015866,"sku":"CB-AIRSTY-4IN1-LAVP","price":22.0,"currency_code":"USD","in_stock":true},{"title":"Pink","offer_id":67617509048634,"sku":"CB-AIRSTY-4IN1-PNKV","price":22.0,"currency_code":"USD","in_stock":true},{"title":"Rose gold","offer_id":67617509081402,"sku":"CB-AIRSTY-4in1-RG","price":22.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1022\/9792\/7994\/files\/cortex-beauty-pnkr-tc-air-styler-4-in-1-hot-air-styler-brush-1246905835.jpg?v=1790967396"},{"product_id":"keratin-reviving-hair-mask-for-dry-damaged-hair","title":"Keratin Reviving Hair Mask for Dry \u0026 Damaged Hair","description":"\u003cp\u003eThis Cortex Beauty restorative mask treats weakened, brittle hair. It adds moisture and strengthens each strand from within, so hair feels softer, looks shinier, and is easier to manage.\u003c\/p\u003e\n\u003cp\u003eThe formula combines glycerin for hydration, keratin for repair, and argan oil for nutrients. It penetrates each strand to smooth and strengthen even very damaged hair.\u003c\/p\u003e\n\u003ch3\u003eFeatures \u0026amp; Benefits\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eTreatment for weakened, brittle, or damaged hair\u003c\/li\u003e\n\u003cli\u003eGlycerin hydrates\u003c\/li\u003e\n\u003cli\u003eKeratin repairs and strengthens from within\u003c\/li\u003e\n\u003cli\u003eArgan oil delivers nutrients\u003c\/li\u003e\n\u003cli\u003eSmooths hair and adds shine\u003c\/li\u003e\n\u003cli\u003eImproves softness and manageability\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Cortex Beauty","offers":[{"title":"Default Title","offer_id":67617538277690,"sku":"CB-MSK","price":4.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1022\/9792\/7994\/files\/cortex-beauty-keratin-reviving-hair-mask-for-dry-damaged-hair-1227419354.jpg?v=1790968410"},{"product_id":"body-wash-deeply-nourishing-collagen","title":"Body Wash + Deeply Nourishing Collagen","description":"\u003cp\u003eThis foaming body wash cleanses with a rich, creamy lather. 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Massage in circular motions to cleanse, then rinse thoroughly.\u003c\/p\u003e\n\u003ch3\u003eIngredients\u003c\/h3\u003e\n\u003cp\u003eWater, Sodium C14-16 Olefin Sulfonate, Coco-Betaine, Glycerin, Decyl Glucoside, Cocamidopropyl Betaine, Hydrolyzed Collagen, Propanediol, Backhousia Citriodora Leaf Extract, Cattleya Extract, Convallaria Majalis Extract, Dianthus Chinensis Extract, Freesia Armstrongii Extract, Hyacinthus Orientalis (Hyacinth) Flower Extract, Jasminum Officinale (Jasmine) Flower Extract, Lathyrus Odoratus Flower Extract, Lilium Longiflorum Flower Extract, Myosotis Sylvatica Flower\/Leaf\/Stem Extract, Pogostemon Cablin Leaf Extract, Rosa Hybrid Flower Extract, Astilbe Chinensis Extract, Sodium Chloride, Caprylyl Glycol, Polyquaternium-7, Trideceth-10, Citric Acid, Ethylhexylglycerin, Disodium EDTA, 1,2-Hexanediol, Sodium Benzoate, Fragrance, Citronellol, Limonene, Hexyl Cinnamal, Linalool.\u003c\/p\u003e","brand":"RARRO","offers":[{"title":"Default Title","offer_id":67617543487802,"sku":"RAR-COLL-BW","price":10.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1022\/9792\/7994\/files\/raro-skin-body-wash-deeply-nourishing-collagen-1176011796.webp?v=1790968570"},{"product_id":"airfusion-5-in-1-multistyler","title":"AirFusion | 5 in 1 Multistyler","description":"\u003cp\u003eThe AirFusion replaces separate tools for drying, curling, straightening, and volumizing. One handle takes five interchangeable heads.\u003c\/p\u003e\n\u003cp\u003eA 360-degree ventilation system keeps heat even across the barrel for consistent results in fewer passes. It runs quieter than a standard dryer. 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