About The Company
Cortex USA, Inc.
Cortex USA, Inc. is a Miami-based family of beauty and grooming brands. We have designed and sold hair tools since 2005, and today we make styling tools, hair care, skin care and men's grooming products under one roof.
Founder Erez Maman built the company on salon relationships, and that professional standard still runs through every line. Our styling tools carry the technology stylists ask for, including digital temperature control, infrared heat, ionic conditioning and ceramic plating, at a price point that sits well below luxury without giving anything up on performance.
We also make our own hair care in our own manufacturing facility. Shampoos, conditioners and treatments are developed and produced in-house, so the formulas and the tools are built to work together.
Our Brands
- Cortex Beauty - styling tools and hair care for everyday expression
- Cortex Professional - salon-grade tools and treatments
- Cortex International - the classic Cortex styling line
- Bellezza - premium hot tools and stylers
- Be.Professional - professional dryers, irons and wands
- Brocchi - men's grooming, shaving and skin care
- Metro Man - travel-ready grooming for men
- Hair Rage, La Sirena, Fahrenheit°, Noir - value styling tool collections
- Henry Bright - oral care
- RARRO - body care
Why Partner With Us
More than two decades in retail have taught us how to support a program, from packaging that sells on shelf to inventory and fulfillment that keep up. Our tools have been featured on CBS, Rachael Ray, Steve Harvey and Wendy Williams.
The Cortex Wholesale Marketplace gives approved retailers one place to shop every brand at wholesale pricing, with tiered pricing for larger partners and simple reordering.
Not a partner yet? Apply to sell our brands, or contact us with any questions.